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もし、一見、ユーザが馬鹿にみえるとしたら、その理由は、彼らが馬鹿だからじゃなく、基本的には興味ないか、専門じゃないからだ。

人間が真剣になにかをやったとき、本気になったとき、個人間での差は、それほど大きくならない。

アリより遅くしか走れない人間はいないし、馬よりも早く走れる人間もいない。人間の個体差なんてそんなもんだ。

人間で大きな個体差がうまれるのは、片方が本気でないときだけだ。

人間心理を読みながらマーケティングを考えるとき、このことはゆめゆめ忘れてはいけない大事なことだと思う。

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